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The benefits of WordPress web design for Cotswolds businesses


Are you a local business in the Cotswolds looking to improve your online presence? If so, then it’s time to invest in a WordPress website.

In today’s digital age, having a beautiful website that is fully optimised for search engines is essential to attract new customers and promote sales.

In this article, we’ll explore the benefits of WordPress web design for businesses in the Cotswolds.

What is WordPress Web Design?

WordPress is a content management system (CMS) that allows for the creation of beautiful websites without the need for extensive coding knowledge. With thousands of templates and plugins available, it is a flexible platform that can be tailored to meet the needs of any business. We specifically work with the web builder Elementor Pro, allowing our web design services to be flexible, lightweight and our sites easy to use by our clients.

But don’t worry if you’re not super tech savvy, as we’ll also provide free WordPress training as standard, so you’ll never be left in the dark about how to make or post an update!

We create websites that are, well, easy…

Unlike traditional web design, WordPress web design allows for quick updates and changes, making it a cost-effective solution for businesses of all sizes. Whether you’re just starting out, or a seasoned pro in your field, responsive and sleek web design is crucial for showing up online.

WordPress is free to use

One of the key advantages of WordPress web design is that it is an open-source platform, which means that it is free to use and customise. This makes it an affordable option for small businesses that may not have large budgets for web design.

While multiple web builders have free and paid options (such as Elementor and Elementor Pro), once you’ve bought your domain and set up hosting (we can help with these!), you’ll be raring to go.

Plenty of support (from us, and online)

Additionally, because it is such a widely used platform, there are many resources available online to help businesses get started, including tutorial pages, forums, and YouTube videos.

We offer training to all of our clients, to ensure every web design project puts you in the driving seat. This means you’ll be clued up on how to make relevant changes and updates, and continue using your website as much as you need to, whether you need to upload content or post your imagery.

Easy to use and maintain

Another benefit of WordPress web design is that it is a user-friendly platform that can be easily managed even by those without any coding experience. The dashboard of the WordPress CMS is intuitive and easy to navigate, allowing users to make changes to their website quickly and easily.

It comes as no surprise that millions of web designers use WordPress.

Why invest in a WordPress website?

Investing in WordPress web design offers numerous benefits for local businesses in the Cotswolds.

Firstly, having a custom website that reflects your brand identity and vision is crucial in today’s competitive market. A professional range of services including logo design, responsive web design services (such as tweaking your existing site), bespoke web design and WordPress website design are offered by our Cotswolds web designers.

Search engine optimisation

A well-designed website can also help with search engine optimisation (SEO). SEO is the process of optimising website content (and even its design) to increase organic traffic from search engines such as Google. With over nine billion searches per day on Google, ensuring that your website is optimised for search engines is important to ensure that potential customers can find your site when searching the internet for keywords related to your business.

WordPress web design makes it easy to create fully optimised websites that are mobile friendly and easy to navigate. With plugins such as Yoast SEO, RankMath and All-in-One SEO Pack, businesses can easily optimise their website content for search engines.

These plugins provide suggestions for improving content and metadata, allowing businesses to improve their search engine rankings and attract more organic traffic to their site.

Search engine optimisation – A marathon, not a sprint

While it may sound easy to reach the top of Google, there is certainly a lot of skill involved in search engine optimisation. Our SEO experts can help you to carry out thorough keyword research for your industry, optimising your content and website for the best possible rankings.

Of course, SEO doesn’t happen overnight. In fact, it can often take around three months plus for our SEO work to start showing results. Whether it’s working on your on-page SEO (such as site speed, titles, meta descriptions and ALT text) or off-page SEO (building backlinks, for example), we’re here to help.

How we create websites using WordPress

Creating a new website with WordPress web design is easier than ever before. By working closely with our team of expert web designers, clients can achieve a website that meets their specific needs and reflects their brand. All of the websites created by our Cotswolds web designers are fully optimised for search engines, looked after by our fast hosting and come with free website training as standard.

In other words, you’ll never be tied into a lengthy, confusing contract, or be left not knowing how to update your own website. We ensure you have full control, so you can take the lead with your online presence. Or, if you need a helping hand, we can look after it for you.

For every web design project, we’ll start off by discussing where your business currently sits in the marketplace, whether you have a website that needs a refresh or a brand new design. From here, we’ll be well clued up on your brand’s values, history and positioning, draft a website design for you to approve, before we go ahead with building your new website.

Responsive web design

Responsive web design is the practice of designing and developing websites that can adjust their layout and content based on the screen size, orientation, and platform on which they are displayed.

It involves the use of flexible grids, media queries, responsive images, and fluid layouts to ensure that a website looks great and functions correctly on any device, be it a desktop computer, laptop, tablet, or smartphone. With the increasing popularity of mobile devices, having a responsive website has become more essential than ever.

By optimising your website for mobile traffic, you can provide users with a seamless experience across devices, increase accessibility, and improve your search engine optimisation (SEO) results. Responsive website design allows your website to adapt to any screen size, ensuring optimal viewing experience, and increasing user engagement. Therefore, it is crucial to invest in a responsive web design to stay ahead in this fast-paced digital world.

Responsive websites matter

When designing a new website, it’s important to develop a great user experience (UX) and ensure that the site is easy to navigate and use. This includes using clear and concise messaging, choosing appropriate images, and ensuring that the site is mobile-friendly.

By creating a website that is easy to use and get around, businesses can expect to improve engagement and encourage visitors to stay on the site for longer periods of time.

Every website we design and develop is built to respond beautifully across all devices, and load quickly for those on the go.

The benefit of WordPress plugins

WordPress plugins are powerful tools that can help website owners enhance the functionality and appearance of their WordPress website. These plugins are add-ons (many free, some paid) that can be installed into the WordPress content management system, to add new features to your website or modify the existing ones.

Using plugins can have a significant impact on the site’s user experience, broaden site functionality, and make site management easier. There are different types of plugins available for various purposes, such as security, SEO, social media integration, e-commerce, contact forms, and much more. These plugins can help optimise and customise your website to suit your specific business goals, making your website stand out from the crowd.

With so many plugins available, it may be challenging to figure out which ones to use. However, exploring the different plugin options can help you identify the best ones for your website needs. By utilising these powerful tools, website owners can take their website to the next level, improve user engagement, and drive more traffic to their websites.

Ready to get started with a new web design project?

In conclusion, investing in WordPress web design is a smart choice for local businesses in the Cotswolds. By creating a beautiful website that is fully optimised for search engines, businesses can attract new customers and boost sales.

With the help of expert web designers, businesses can achieve a website that reflects their brand and vision and meets their specific needs – loading quickly and responding beautifully across all devices.

To get started with WordPress web design, it’s important to choose reliable and experienced web design experts like Visit The Cotswolds. We work closely with our clients to achieve the best possible web solution for their business, no matter their industry – our clients can rest assured we’ll be on hand every step of the way.

Ready to get started with your bespoke web design project? Speak to us today to find out how we can help with a bespoke web design.

Pssst… We also offer other digital marketing services

But that’s not all… As well as web design, we also offer a variety of other marketing services, including search engine optimisation, social media marketing, email marketing and content writing.

Visit The Cotswolds is backed by a creative marketing team – by combining these services, we can help our clients grow their businesses by reaching a broader audience, getting more traffic to their website, and increasing their online visibility. Our team of creative experts can analyse your website’s performance, identify areas of improvement, and make data-driven decisions to ensure the success of your product or business.

Whether you’re just starting or looking to take your business to a new level, Visit The Cotswolds can help you navigate the ever-changing digital landscape with ease. With our comprehensive digital marketing services and web design expertise, we can help you achieve your business goals and stay ahead of the competition.


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